How To Share A Facebook Post To Instagram?

Publishing content on other social networks, such as Facebook and Instagram, will definitely enhance your online presence by increasing the reach to your audience. These platforms have different goals and audiences in mind. Sharing from Facebook directly to Instagram is not quite that easy. With a little effort and using the right approach, you can share content between the two platforms. Below are practical steps and methods on how to share a Facebook post to Instagram to make your work easier.

Understanding Facebook And Instagram

Being two different social media platforms, knowing some of the key differences that exist between them may be helpful in sharing material across these two sites.

Let’s now take a look at each!

Facebook

Facebook is a multi-purpose site where people update statuses, texts, photos, videos and links. The target involves different groups of people over various age groups and multiple interests. Long captions are supported on this platform.

Instagram

On the other hand, Instagram is visually oriented and photo- or video-based. For sure, the audience is much younger, where aesthetics are first. Features such as Stories, Reels, and IGTV constitute Instagram, while hashtags and short-form content are in the limelight.

With those differences in mind, one should know that sharing a post from Facebook to Instagram can’t just be that easy, like coping and pasting. Each has different strengths and weaknesses; hence, your content should fit into these distinguishing features of each platform.

Methods To Share A Facebook Post To Instagram

Sharing between the two platforms requires some efforts. Here’s how you can do this in detail:

Method 1: Sharing Photos or Videos

Save the Media:

On Desktop:

Right-click the photo or video in your post from Facebook and then click “Save image as” for photos. To download videos, one can use some downloading tool.

On Mobile:

• Tap the photo or video; click “Save to Gallery” on your mobile phone.
• Opening the Instagram application on your mobile phone.
• Tap the “+” at the bottom of your screen to create a new post.
• Upload media from your gallery and select your saved photo or video.
• Use Instagram editing tools to edit and post your media. Then write the caption, including the necessary hashtags, and tag any required accounts.
• Tap “Share” to send it out to your Instagram feed.

Method 2: How To Share Links To Instagram Stories

Copy the Facebook Post Link:

• Go to the Facebook post and copy its URL from the browser address bar.
• Open Instagram and swipe right or click your profile picture to start a new Story.
• Select a photo or video to add to your Story.
• Add more elements like text or stickers to it and tap “Your Story” to share it.

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Using Third-Party Tools

If you post similar stuff on both the platforms, Facebook and Instagram, then third-party automation tools will speed up your process and save you from this big hassle. Now, here’s how you could work with some popular automation tools, step by step:

How To Use IFTTT

• Create Account: Make an account from the website or app.
• Signup Applet
• Search for an applet that is used to connect Facebook and Instagram.
• Following the on-screen prompts, connect your account to both Facebook and Instagram.
• You can create an Applet.
• Choose an action you want to happen, like, whenever a new photo is posted in Facebook, Zapier would automatically post that photo in Instagram.

How To Use Zapier

• Sign-up
• On the Zapier website, sign up for an account.
• Create a Zap
• In the search bar, type in Facebook to Instagram integration.
• Create a Zap for when a new post is created on Facebook, it automatically posts it on Instagram.
• Customize the Zap
• You can change any settings you’d like per your preference.

Tips For Effective Cross-Platform Sharing

Here are some tips to help you get more from sharing content between Facebook and Instagram:

Creating Content For Each Platform

Each social media platform has its unique character, together with the preferences of its audience. How it goes effectively in developing the content:

• Visualize: Instagram is all about visuals. Herein, the main focus is on high-quality imagery and videos. Improve the look of your content visually by using their in-built editing features. Have fun experimenting with color, brightness, and contrast to make your posts stand out.
• Text and Caption Pointers: While Facebook has larger text posts and longer captions; the caption on Instagram is shorter. A person can add in emojis to the text to give it some glamor and bring color to the page.
• Format appropriately: Instagram only works with square or even vertical images. Since Facebook does support other formats too, when you will make adjustments to your content to fit this platform, you can always crop or resize an image to fit it into the Instagram format.

Maintain Brand Consistency

Consistency in branding creates recognition and builds trust with your audience. How does one ensure that there is consistency in the branding of your content on both the platforms?

• Level of visual style: Both the platforms have similar coloring, font, and other design elements that tied together cohesively reinforce your brand identity.
• Tone and Voice: The tone and voice are consistent in all the captions and interactions. However your brand may be, whether it’s formal, casual, or playful, it’s all the same to build the brand personality.
• Profile and Cover Photos: Both platforms can have the same profile and cover photos for the memorability of the brands, hence making it easier for the followers to identify and spot your profiles.

Monitor Engagement

This will enable you to monitor how well your content performs on each site to optimize your strategy. Here’s how you can track and respond to engagement:

• Use Insights and Analytics: Both Facebook and Instagram have built-in analytics that show how well your posts are performing. Keep track of likes, comments, shares, and reach to understand what resonates best with your audience.
• Change Strategies: Change up your strategy as performance data comes in. If certain types of posts do better than others, you create more content on those subjects. Notice during what times of the day or days of the week engagement seems highest and post at that time.
• Respond in Good Time: Interact with your target audience; try and respond to comments or messages soonest. This builds rapport with your followers and invites more interactions.

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Engage Your Audience

Good engagement means better relations with your followers for more interaction. How to engage effectively:

• Comments: Where possible, respond to comments on your posts. Acknowledge feedback and answer questions to show the audience their opinion is valued.
• User-generated content: You can encourage followers to share content that they make of your brand. Display such content on your profile while creating community and showcasing customer satisfaction.
• Host Interactive Content: Avail the feature of Instagram Stories to create and publish polls, questions, and quizzes that call for interactive involvement of your audience and take swift feedback from them.

Utilize Hashtags

Hashtags help your posts surface more on the network. Here’s how you can use them effectively:

• Find Popular Hashtags: Find relevant hashtags in your niche and use them in your posts. This will spread your reach to a bigger audience and attract users who are interested in your content.
• Branded Hashtags: Create unique hashtags which include either your brand or campaigns. Encourage users to use them when building a community; this provides an easy way to monitor user-generated content.
• Mix of Hashtags: Use a combination of popular and niche-specific hashtags in order to reach different segments of the audience.

Make Use Of Stories and Reels

Instagram Stories and Reels are two interactive publishing methods. So, here’s how to make the best use of these few cool features:

• Stories: Events or information that are time-sensitive or simply just back-of-the-scenes glances are best given through this feature. One can attach links, create polls, or add other interactive elements that encourage audience participation.
• Reels: You can create short, entertaining videos with music and effects. Reels represent an ideal solution for showing creative content and reaching a broader audience through an algorithm.
• Cross-Promotion of Content: Use Stories and Reels to promote or give a sneak peek into the content on your Facebook posts. You may perhaps want to redirect the viewers to your main feed or your Facebook page for further information.

So, we hope these tips will help you in the long run. But if you still have questions in mind, get the help of RealLikes. They will guide on how to boost your online presence in just few days!

Sophia Reed

Facebook Expert